As real estate agents, we’re not just selling homes anymore.
There is a paradigm shift we all need to make, and that shift is from a salesperson to a consultant. With dual agency bans in effect in most markets and more coming every day, the perception that we’re merely selling homes is an antiquated idea. You’re now a consultant who helps guide a person through a very stressful and challenging life event.
What’s the difference between a salesperson and a consultant? A salesperson pitches and pouches their clients; a consultant asks questions, listens well, then educates and advises their clients on the best course of action. By using a streamlined, process-driven approach, clients get a five-star experience and feel confident they’re making the best decision because they’ve been educated along the way.
If you’d like to talk about how to successfully make the transition from salesperson to consultant or have any questions about this topic, don’t hesitate to reach out to me. I’d love to hear from you.
